Creating awareness and thought leadership in the semiconductor market.

Customer Challenge:

onsemi’s target audiences were familiar with individual components of their Silicon Carbide (SiC) portfolio but lacked awareness of its fully integrated offering, As a result, onsemi saw an opportunity to strengthen relationships with existing customers and build greater awareness and preference among new ones. To support these goals, onsemi partnered with RHBlake to develop refined messaging and launch new campaigns.

How we helped:

Creating marketing programs and assets that drive awareness and engagement

RHBlake performed Voice of the Customer including a number of internal workshops to develop differentiated messaging, campaign themes, and provide recommendations for external Go-to-Market plan. This campaign was deployed across integrated channels and drove targeted awareness and opportunities.

Following the success of this campaign, RHBlake was asked for similar support with a novel technology platform (TREO) where we followed the Growth Roadmap™ approach to name and help launch the platform.