We help manufacturers build awareness, preference, and trust in complex, long sales cycle markets

Strategy, content, and integrated marketing programs informed by proprietary buyer research and built for long sales cycles.

Trusted by:

Integrated Manufacturing Marketing Built for Long Sales Cycles

In complex manufacturing markets, growth depends on earning awareness, preference, and trust long before a buyer ever talks to sales. RH Blake connects buyer research, positioning, content, digital programs, and sales enablement into an integrated system designed to build market awareness, buyer preference, and commercial trust over time.

Strategy

Our specialized strategy offering, RH Blake Growth Roadmap™, leverages deep customer insights to inform market opportunity, segmentation, messaging, and offering development.

Digital

Proven experience developing campaigns that attract, engage and nurture the right buyers for your offering.

Content

We bring deep expertise in shaping and communicating your story to drive awareness, generate qualified opportunities, and educate the audiences that influence buying decisions.

Built on Proprietary Manufacturing Buyer Research

RH Blake studies how buyers in the manufacturing ecosystem identify needs, evaluate suppliers, and make complex purchase decisions.

Key Manufacturing Markets We Serve

Deep sector knowledge built through decades of focused engagement.

Industrial Marketing Agency Solutions

In today’s hyper competitive industrial manufacturing market, there’s no room for wasted marketing dollars. Every marketing activity must cost-effectively generate leads, enhance and differentiate your brand, and/or support your distribution channel. RH Blake has more than 30 years of experience in uniquely helping industrial manufacturers navigate towards what works – and away from what doesn’t.

Energy Marketing Services

Marketing strategy, content, digital campaigns, PR, and sales support for Energy manufacturers and suppliers.

Oil & Gas

Power Systems

Renewables

Semiconductor

Marketing strategy, content, digital campaigns, PR, and sales support for semiconductor manufacturers and suppliers.

B2B Manufacturing Product Launch Marketing

From developing the strategy to creating effective marketing assets and ensuring a successful feedback mechanism, launching an industrial product presents many challenges. But launching a product to the typically risk-averse, hard-to-reach Engineering audience makes the launch that much more complex. R.H. Blake has deep experience with meaningfully engaging and educating Engineers in a way that helps displace existing suppliers and drives Engineers to consider a different approach, product or technology. This knowledge coupled with proven experience marketing offerings that are technical, have high price tags and lengthy sales cycles enables RH Blake to achieve winning product launches.

We focus on three buyer Outcomes

At RH Blake, we start with the bigger objective and work backward. We anchor marketing to the outcomes that matter most to your business, then design integrated programs that align channels, messages, and timing to support how your buyers actually make decisions.

01

Awareness

Buyers clearly understand what you do, why it matters, and where you fit, long before a buying initiative formally begins.

02

Preference

Buyers develop a reasoned preference for your company before vendor comparisons and pricing pressure begin.

03

Trust

Buyers feel confident choosing to
work with you.

What Our Clients Are Saying

"RH Blake has helped us define effective messaging strategies and supported us on multiple projects including product launches and customer awareness campaigns.

I would recommend RH Blake for anyone needing marketing support. They are professional, responsive, easy to work with, and most of all effective."

"We value our 20-plus-year relationship with RH Blake. They have a unique understanding of our engineered services and products

and collaborate with us to help us stay ‘on message’ to grow our business in our one-size-doesn’t-fit-all marketplace."

"I have relied on RH Blake as a trusted partner in marketing strategy for many years. They are detail oriented, thought provoking and open minded. No matter the marketing program or growth objective, they find unique ways to solve problems and bring ideas to the table.

They are also diligent at project management which is valuable to me as it helps me stay organized and be effective in many aspects of my job. "

"I’ve gotten all that I’d hoped for from the RH Blake Growth Roadmap™ and more.

Based on the research and insights, we adjusted our offering scope and sales approach. And this adjustment has been effective at generating new opportunities."

"What sets the team at RH Blake apart is that they truly “get” our business and are able to help us achieve or exceed our goals time and time again. RH Blake consistently brings comprehensive strategies and execution that help us derive ROI from our marketing program

including digital, PR, social media platforms, printed marketing collateral and other professional communications. Not only do they have knowledgeable, experienced talent on staff, but they are always enthusiastic, prompt and receptive to our needs."

"RH Blake helped us know what we didn’t know in a way that enabled us to take what we learned and apply it to other parts of our business. Through the creation of their Growth Roadmap and Customer Journey Framework,

we were able to better understand the buying habits and process of our catalog customers. Our research project with RH Blake is now helping us create more targeted, pinpointed marketing campaigns. We are on the path to success because of RH Blake's expertise and insight."

"RH Blake has been an outstanding partner. They deliver creativity, on time, and always so professional.

We love working with them because of their perspective, support, and their efficiency in turning projects around quickly."

"For more than 15 years, RH Blake has been helping us develop successful business strategies

and programs across multiple platforms to support our diverse marketing initiatives."

"The RH Blake Growth Roadmap™ helped us validate and better understand how our customers think and make purchase decisions.

It also enabled us to better inform our employees on the types of activities we perform that our customers find especially valuable."

"RH Blake has helped us penetrate our target markets by implementing a more end-customer focused marketing approach.

Leveraging the insights gained during the initial strategy work, RH Blake has created marketing programs that have generated awareness, preference and leads among a highly technical, risk-averse audience."