Abb

ABB is a pioneering technology leader that works closely with utilities, industry, transportation and infrastructure customers to write the future of industrial digitalization and realize value.

Customer Background:

ABB is a pioneering technology leader that works closely with utilities, industry, transportation and infrastructure customers to write the future of industrial digitalization and realize value. Operating in more than 100 countries, ABB delivers solutions for electrification, industrial automation, motion, and robotics & discrete automation in the utility, transportation, industry and infrastructure markets.

Challenge:

Creating marketing programs and assets that drive awareness and engagement

ABB relies on RH Blake as a core part of its structured global product launch process. Leveraging more than 30 years of marketing and content development best practices, RH Blake helps ensure ABB’s launches into new markets, geographies, and channels are effective.In addition to helping support product launches, RH Blake partners with ABB marketing leaders and subject matter experts across numerous divisions to develop content for high-value offerings with long and complex sales cycles. Leveraging a deep understanding of the industrial ecosystem coupled with proven marketing approaches enables us to provide distinct value for ABB.

Our Services:

Strategic Messaging / Positioning

Content to support Product Launches

Sales Literature

Internal and External Sales Presentations

Landing pages

Google Pay Per Click

Social Media Marketing

Videos

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Abb

ABB is a pioneering technology leader that works closely with utilities, industry, transportation and infrastructure customers to write the future of industrial digitalization and realize value.