Engineered View
We Create Lead-Generating Visual Stories for Industrial Marketers
Does this sound familiar?
Marketers are blogging 800% more today than they were five years ago. However, the average engagement has declined by 89%!
As a marketing leader for an engineered product or solution, developing high quality, ongoing blog posts that drive leads and engage customers is challenging and time consuming.
Between nagging subject matter experts to contribute or review your post to identifying a unique viewpoint to just finding the time to do it, managing a blog program that delivers consistent results is more difficult than ever.
Plus, considering that marketers are blogging 800% more today than five years ago, the amount of distractions you’re competing against doesn’t make your job any easier.
RH Blake’s Engineered to View™ video programs can help.
Why Choose RH Blake’s Engineered to View™
Increase Leads and Sales. (Video tells stories. And stories are remembered more.)
90% of information that comes to the brain is visual and processes 60K times faster than text. If you’re excluding video from your regular blog program, you’re missing a quantifiable amount of engagement and in turn, leads. It’s no surprise that simply including a video on a landing page can increase conversion by 80%.
Drive More Quality Visitors to Your Website with SEO Optimized Videos.
Did you know that companies using video enjoy 41% more web traffic from search than non-users? With user engagement now being a more critical factor than ever for search engine ranking and YouTube being the second most visited search engine after Google, effective videos should be a key component of your SEO program.
Save Time and Avoid Frustration.
With more than 30 years of industrial marketing experience, RH Blake uniquely understands how hard it can be to identify a new topic that will generate engagement and interest with target customers, write a blog post (twice as many marketers are now spending 6+ hours on their average post compared to last year), get it reviewed and approved by the subject matter experts, and then shared across relevant channels. RH Blake’s Engineered to View™ can help you focus on more strategic initiatives while we help take care of the time-consuming content development.
Engineered to View™
Why RH Blake?
- We know how to extract valuable information from engineers and convert it into benefits that drive sales.
- We know how to leverage the power of Video Marketing to grow your business.
- RH Blake’s Engineered to View™ leverages our proven 5-step process for helping ensure our videos grab — and keep — people’s attention while achieving high search engine ranking on Google and YouTube.
- Thirty years of industrial marketing expertise!
What Our Clients Are Saying
"RH Blake has helped us define effective messaging strategies and supported us on multiple projects including product launches and customer awareness campaigns.
I would recommend RH Blake for anyone needing marketing support. They are professional, responsive, easy to work with, and most of all effective."
"We value our 20-plus-year relationship with RH Blake. They have a unique understanding of our engineered services and products
and collaborate with us to help us stay ‘on message’ to grow our business in our one-size-doesn’t-fit-all marketplace."
"I have relied on RH Blake as a trusted partner in marketing strategy for many years. They are detail oriented, thought provoking and open minded. No matter the marketing program or growth objective, they find unique ways to solve problems and bring ideas to the table.
They are also diligent at project management which is valuable to me as it helps me stay organized and be effective in many aspects of my job. "
"I’ve gotten all that I’d hoped for from the RH Blake Growth Roadmap™ and more.
Based on the research and insights, we adjusted our offering scope and sales approach. And this adjustment has been effective at generating new opportunities."
"What sets the team at RH Blake apart is that they truly “get” our business and are able to help us achieve or exceed our goals time and time again. RH Blake consistently brings comprehensive strategies and execution that help us derive ROI from our marketing program
including digital, PR, social media platforms, printed marketing collateral and other professional communications. Not only do they have knowledgeable, experienced talent on staff, but they are always enthusiastic, prompt and receptive to our needs."
"RH Blake helped us know what we didn’t know in a way that enabled us to take what we learned and apply it to other parts of our business. Through the creation of their Growth Roadmap and Customer Journey Framework,
we were able to better understand the buying habits and process of our catalog customers. Our research project with RH Blake is now helping us create more targeted, pinpointed marketing campaigns. We are on the path to success because of RH Blake's expertise and insight."
"RH Blake has been an outstanding partner. They deliver creativity, on time, and always so professional.
We love working with them because of their perspective, support, and their efficiency in turning projects around quickly."
Samantha Spano
Digital Product Marketing & Communications Manager Industrial Automation Energy Industries ABB
"For more than 15 years, RH Blake has been helping us develop successful business strategies
and programs across multiple platforms to support our diverse marketing initiatives."
"The RH Blake Growth Roadmap™ helped us validate and better understand how our customers think and make purchase decisions.
It also enabled us to better inform our employees on the types of activities we perform that our customers find especially valuable."
"RH Blake has helped us penetrate our target markets by implementing a more end-customer focused marketing approach.
Leveraging the insights gained during the initial strategy work, RH Blake has created marketing programs that have generated awareness, preference and leads among a highly technical, risk-averse audience."
"Our relationship with RH Blake has helped us become
stronger and better marketers and grow our business."
