Accelerate Growth with Strategic Manufacturing Marketing Workshops
In today’s complex and competitive industrial markets, growth doesn’t happen by chance; it’s intently engineered through strategic alignment between your brand, your buyers, and your go-to-market execution. That’s why RHBlake developed a suite of focused, expert-led workshops designed specifically for manufacturers looking to sharpen their marketing program, better differentiate their message, and drive measurable business results.
Each session focuses on a component of the RH Blake Growth Roadmap™, a proven framework that leverages customer insights to help B2B manufacturing organizations grow faster.
From defining your marketing foundation to deploying AI, activating thought leadership, and scaling digital impact, these workshops meet you where you are and accelerate where you want to go.
Manufacturing Marketing Strategy Workshop
This workshop helps manufacturing leaders align marketing initiatives with their target customer journeys and business growth objectives. Through a structured, collaborative session, we identify key market drivers, buyer behaviors, and competitive opportunities to define a clear, actionable marketing strategy. Our team brings deep experience in industrial B2B marketing to ensure every recommendation is grounded in real-world execution.
The result: a prioritized roadmap that accelerates awareness, demand, and revenue. Contact us to learn more.
Manufacturing Marketing Messaging Strategy Workshop
In complex manufacturing sales cycles, the right message is the difference between interest and inaction. This workshop helps your team clarify positioning, differentiate your offerings, and articulate value in language that resonates with technical and business decision-makers. We align sales, marketing, and leadership around a consistent narrative that supports campaigns, content, and customer conversations.
The result: a strategic messaging framework tailored to your audiences and markets. Contact us to learn more.
Manufacturing Thought Leadership Strategy Workshop
Establishing credibility in the manufacturing space requires insight and authority. Leveraging our Thought Leadership in Manufacturing proprietary research, this workshop equips your team to build a thought leadership platform that earns trust and drives preference. We help uncover the unique perspectives, data, and stories your experts can own, and map them to buyer needs and business goals.
The result: a focused content and visibility plan designed to influence the entire buyer journey. Contact us to learn more.
Manufacturing AI Marketing Strategy Workshop
AI is changing how forward-thinking manufacturers connect with customers and execute marketing programs. This workshop helps you unlock AI’s potential across content, targeting, personalization, and campaign optimization. We demystify the use of AI in marketing and build a practical plan aligned to your goals, resources, and risk profile.
The result: a roadmap to pilot and scale AI-powered marketing that improves efficiency and impact. Contact us to learn more.
Manufacturing Digital Marketing Strategy Workshop
Digital marketing in manufacturing must bridge long sales cycles, niche audiences, and technical complexity. This workshop brings clarity to your digital investments—from SEO and paid media to automation and analytics. We assess your current digital footprint, define strategic goals, and prioritize initiatives that move the needle.
The result: a focused strategy to generate leads, grow visibility, and support sales with measurable ROI. Contact us to learn more.
Training and Speaking
Looking to educate your team? From our custom on-site workshops to keynote speaking, RH Blake has a training program to help you transform your B2B marketing program from reactive and tactical to strategic and agile.
Keynote Speaking & Presentations
Dan Konstantinovsky is a deeply experienced speaker on strategic marketing and lead generation best-practices for B2B industrial products and solutions. Leveraging his marketing leadership experiences while working at several Fortune 500 organizations including ABB, Terex and HD Supply, Dan is widely recognized for making his strategic marketing presentations insightful and actionable.
"RH Blake has helped us define effective messaging strategies and supported us on multiple projects including product launches and customer awareness campaigns.
I would recommend RH Blake for anyone needing marketing support. They are professional, responsive, easy to work with, and most of all effective."
"We value our 20-plus-year relationship with RH Blake. They have a unique understanding of our engineered services and products
and collaborate with us to help us stay ‘on message’ to grow our business in our one-size-doesn’t-fit-all marketplace."
"I have relied on RH Blake as a trusted partner in marketing strategy for many years. They are detail oriented, thought provoking and open minded. No matter the marketing program or growth objective, they find unique ways to solve problems and bring ideas to the table.
They are also diligent at project management which is valuable to me as it helps me stay organized and be effective in many aspects of my job. "
"I’ve gotten all that I’d hoped for from the RH Blake Growth Roadmap™ and more.
Based on the research and insights, we adjusted our offering scope and sales approach. And this adjustment has been effective at generating new opportunities."
"What sets the team at RH Blake apart is that they truly “get” our business and are able to help us achieve or exceed our goals time and time again. RH Blake consistently brings comprehensive strategies and execution that help us derive ROI from our marketing program
including digital, PR, social media platforms, printed marketing collateral and other professional communications. Not only do they have knowledgeable, experienced talent on staff, but they are always enthusiastic, prompt and receptive to our needs."
"RH Blake helped us know what we didn’t know in a way that enabled us to take what we learned and apply it to other parts of our business. Through the creation of their Growth Roadmap and Customer Journey Framework,
we were able to better understand the buying habits and process of our catalog customers. Our research project with RH Blake is now helping us create more targeted, pinpointed marketing campaigns. We are on the path to success because of RH Blake's expertise and insight."
"RH Blake has been an outstanding partner. They deliver creativity, on time, and always so professional.
We love working with them because of their perspective, support, and their efficiency in turning projects around quickly."
Samantha Spano
Digital Product Marketing & Communications Manager Industrial Automation Energy Industries ABB
"For more than 15 years, RH Blake has been helping us develop successful business strategies
and programs across multiple platforms to support our diverse marketing initiatives."
"The RH Blake Growth Roadmap™ helped us validate and better understand how our customers think and make purchase decisions.
It also enabled us to better inform our employees on the types of activities we perform that our customers find especially valuable."
"RH Blake has helped us penetrate our target markets by implementing a more end-customer focused marketing approach.
Leveraging the insights gained during the initial strategy work, RH Blake has created marketing programs that have generated awareness, preference and leads among a highly technical, risk-averse audience."
"Our relationship with RH Blake has helped us become
stronger and better marketers and grow our business."
